the real food is here
Posted on February 10th, 2013
It was 5:00am on a Saturday morning when we started our work. First we had to get our four little girls up, fed and dressed ready for the big day. All our orders had been finalised and it was now just a matter of getting the fresh picked produce down to the city.
It’s something that I’ve thought about doing for a while now, I guess it’s been on the back burner because I’ve been busy, but there comes a time where you must put into action the beliefs you so ardently promote.
We all have a choice and in regards to food, the thing we all can’t live without, we have a choice to eat with a conscience. It’s important to me, it’s important to a lot of folk out there. Some of us want to make a positive change, and although a small number of us make up the population, the important element is, we exist.
Before my time there were places called grocery stores and fruit and veg shops. They were owned by families, and they sold seasonal fresh produce that was grown not too far away (as refrigeration and more importantly refrigerated transport was not invented). That was a long time ago. Now food is transported from all over the world to our local supermarket to give us what we ‘want’. We shop for food in order of the meals we want to eat, instead of what is available and grown locally in season. This approach is current but it may be a thing of the past. As I handed each box full of delicious organic produce over to each person that had placed an order I felt more and more like there was a real underground movement happening. Change is in the wind.
People are more and more informed and able to make intelligent decisions about food, and for that I am glad. It made the 5:00 am start worth while. I felt overwhelmed that there are people out there willing to put their philosophical beliefs about food and where they should be getting it into practice. I have to say I’m proud to be part of this change. I’m not sure where it will go, or how much impact it will have, but big things take time and plenty of baby steps. On the drive to the city we passed 6 large 16 wheeler semi trailers marked for two major supermarket chains. We, heading the opposite direction had a small trailer full of vegetables grown just an hour out of the city. Hell knows what was in those big trucks, but no doubt it would have been either highly produced factory food or ‘fresh’ produce that’s traveled many a mile and been in storage for longer than it naturally should have.
If only the growers that supplied the major supermarket chains were able to supply local outlets instead of it being sent to a distribution centre in a major city then transported back to their local supermarket. It’s really only a matter of time before fuel costs are so high that the food system will have to change. But for now we will do what we can by offering fresh organic produce to Melbourne, and Ballarat and keep the food transport under an hour travel time.
For everyone that ordered and picked up the veg, I thank you for your choice. I look forward to hearing more about your back yard veg patches and what you did with this delicious organic produce!








Well done all of you, I hope the produce was enjoyed and you get lots of repeat orders. Goodluck for the future.
Dayla
Love the kid’s tees.
Important pondering. Thankfully people seem to be wising up.
Yay! Congrats Ro and Kate, I’m so happy for you guys.
The girls look adorable! Well done, and keep up the good work.
Meanwhile, here in Europe, we have the Findus fiasco, which just goes to show that you never know what is in the highly processed ‘food’ sold in the supermarkets:
http://www.guardian.co.uk/business/2013/feb/09/horsemeat-scandal-international-fraud
Yes it’s happening! Keep up the inspiring words, pics and actions. Way to GO!!
I’d order, but I grow my own. Preserving is my challenge right now. I love reading your blog every week. Thank you!!!
My wife and I did half a share last summer. We plan on doing a full share this summer. In the US we are seeing more and more local farmer markets springing up. Thanks for providing fresh food for your neighbors.
I never wanted to be an Aussie so bad as I do now….
It’s so cute how you involve your daughters in this! Family operation it is.
That food is simply gorgeous and the kids’ tshirts are hilariously adorable — I’ll be passing this along to my friends in Australia — Thank you for sharing your food and vision with the world!
Glad to hear it was such a success for you!:)
We are loving our box of super fresh veg. Very excited by all the possibilities and the carrots are the best I’ve ever eaten.
The day of the grocer/fruit shop is not as far away as you think. I turned 65 only this week, and I can clearly remember going to town with my parents and dropping off the list at the grocers (and collecting it later, all packed in a box and only needing to be paid for.) And in 83 I moved to Bacchus Marsh, where the only fruit and veg in town was from one of those old-style family owned fruit shops. It was a very short list. A couple of years later, someone opened a “market” for fresh fruit & veg, with a much greater variety. As vegetarians, you can imagine how much we appreciated it.
wE likethe lady with the fUnny hat and the countryand the veggies and the puppY.
Darrun
This is incredibly inspiring! We have something similar here in Adelaide with CSA boxes organised by a group at Jupiter Creek Farm. I’m always so excited each week to receive that box of veggies and fruit that were grown so close to my home, without any chemicals or pesticides, and that were probably only picked a few days before it arrived on my doorstep. Plus, with so much of SA’s farming overtaken by urban sprawl, it feels good to support those who have stuck it out despite the challenges. Keep on trucking, providing locally grown seasonal food has its challenges financially and logistically, particularly over the winter, but I’m sure there are plenty of folks around Aus and the world who would have ample advice and experience!
Lovely veggies from your box, we cooked gnocci from your potato, frittata with broccoli and zuccini, Daikon aglio olio e peperoncino for dinner last night. A cuty apples are in our son’s lunch box today, looking forward to another box this week!
congrats! the girls are adorable in those t-shirts.
Well done brother, sister and the little ones, keep being an example of Good.
It’s the best way to show the people in the street that “The world has to change”.
We like yourselves believe in the saying “Your food is your medicine” and every bite of your beautiful healthy home grown organic produce must be a delight to eat.
Thankx for being there.
We send you our Love, Peter & Rosie.
Your readers might like to know about a similar service in Tassie.
http://www.hilbarn.com/
She’s written a good book too.
A Story of Seven Summers – Hilary Burden.
What a great thing to have done. We have a a vege guy near us (10 mins up the hill) and he does just this – weekly organic vege bags, fresh from his farm. The deal is this, you pay a monthly amount for a share of seasonal produce from his vege patch, so come storm or insect attack we as the consumers bear some risk on the bounty (or not) at harvest (this has not happened thus far, it has been more than plentiful).
I like this, it feels more of a symbiotic relationship, as it ought to be, rather than the farmers bearing all the risk for something we all need – food. It also means we can grow some of our own to pick and enjoy with our kids yet not have the stress of growing all that we consume. Its a shared vege patch managed by one person, its a real treat and I am so greatful to be apart of it. I really get what you are doing Rohan, your words are great – real and honest, thanks for sharing it.
Oh love the T-shirts! So beautiful….love this space.x
You’re photography is amazing yourmveggies look great (a bit far away for me in Brisbane) but most of all I totally love the kids funny bright thirst. Very numerous and good conversation pieces. Well done
Wonderful! i also love the t shirts, are these possible to order as well? I just got your book and totally love it! not the most efficient way of transport since I got it as a birthday present from my father sent from Germany to Mexiko
but thats an excuse!
Keep doing what you’re doing with these veggies, your passion is infectious. Love the veggie ladies too.
Awesome idea turned reality! Those t-shirts are amazing as well
I’m sat here in central london thinking of the countryside and loving your pics and words
You are such an inspiration. I come here to read when I feel like giving up/when it feels too hard/when I’ve been looking at land for months and it feels out of reach.
Lindsay, I have those days too. I loved seeing your successful sourdough. I’m making my second loaf today. Fingers crossed.
If you hit upon a winning recipe, I’d love to have a look. May the wild yeast gods smile upon ye!